SEO optimization Is a mix of effective methods, tactics and processes to improve the visibility of your website, its successful indexing and positioning of the
first pages of the search engines. SEO is an abbreviation of Search Engine Optimization..
Well-optimized sites are usually ranked higher in higher positions for their niche keywords, so their visitors are a lot more than these of the non-optimized sites.
SEO involves many processes within itself, but the first step before applying any tactics should be to perform a complete website analysis – also known as SEO audit.
It includes analysis of the technical SEO factors, accessibility for bots and indexing, content analysis, keywords research and semantic core development, internal
and inbound links on the website and many more criteria in order the website to be SEO friendly.
The next step is to create an individual strategy for the website with solutions to current issues and steps to further optimize it so better rankings will be
achieved for the most important niche keywords and phrases.